Who is this product for?
Describe the person who buys it, what they use today and what would make them switch.
Launching a brand: test your project before you go into production.
You have a product and a name, and you want to make them known. Before you order your first batch, the Scorecard has you check who will buy it and at what price.
- Free first diagnostic
- No company needed, an idea is enough
The questions that matter for a brand.
Bot Opex asks its four questions and adapts them to your project. For this type of project, prepare these four points above all.
At what price, and with what margin?
Manufacturing, packaging, delivery, the retailers’ share. Work out what is left per product sold.
Where do you sell?
Your online shop, retailers, markets. Each channel has its own cost and its own pace.
Who has already bought?
Pre-orders, a first batch sold, a community that follows you. This is your first evidence.
A preparation tool. It is neither a financial valuation nor an investment recommendation.
What your file needs to show.
- The product and the person who buys it
- The selling price and the margin per product
- Your sales channels
- Your first sales or pre-orders
- Your plan for the first batch
The Memorandum Pack helps you write each of these parts, then produces your memorandum, your business plan, your pitch deck and your pitch sheet.
See the Memorandum PackIs your project a different type?
What would your project score?
Four questions and a few minutes are enough to know where you stand.
Test my project Free first diagnostic. No company needed, an idea is enough.